Pricing
SiteTac costs $149, $299, or $599 a month, and Custom Shop starts at $999. Every plan starts with a free 14-day trial, no credit card required, runs month-to-month, and carries a 30-day money-back guarantee on your first paid month. No setup fees, no percentage of your sales, no per-order fees, no order caps. Payments run on your own gateway. That is the entire price list; nothing is behind a sales call.
Founding dealer pricing · 25 of 25 spots left · Ends November 30
The first 25 dealers keep our launch prices for a full year, get a 30-minute launch call with the founder, and we load your existing inventory for you. Applied automatically at checkout while spots remain.
Answer four questions and we will show you the plan that covers your shop, at the lowest price that does.
For the shop getting online
$1,490/yr (2 months free) · no % fees
Start your free 14-day trialFor dealers doing real online volume
$2,990/yr (2 months free) · no % fees
Start your free 14-day trialFor multi-service, multi-channel operations
$5,990/yr (2 months free) · no % fees
Start your free 14-day trialCUSTOM SHOP FROM $999/MO: WE BUILD THE SITE FOR YOU, WITH UNLIMITED LOCATIONS, STAFF, AND DEDICATED SUPPORT. TALK TO US.
| Feature | Counter$149/mo | Storefront$299/mo | Outfitter$599/mo | Custom ShopFrom $999/mo |
|---|---|---|---|---|
| Storefront with the full editor and every theme | ||||
| Compliance engine and FFL transfer checkout | ||||
| Product descriptions and SEO written for you | ||||
| Your own web domain | ||||
| Distributor connections | 1 | 3 | Unlimited | Unlimited |
| Smart sourcing across distributors | ||||
| Locations | 1 | 1 | Up to 3 | Unlimited |
| Staff logins | 2 | 5 | 15 | Unlimited |
| Editable email templates | ||||
| Marketplace feeds and GunBroker sync (coming soon) | ||||
| Site designed and built for you | ||||
| Support | Standard | Priority | Priority and phone | Dedicated |
Legacy gun-store platforms commonly charge $500 to $2,500 in setup before you sell a single round. SiteTac costs nothing to start. We only do well when your store sells.
Your margin is yours. SiteTac takes no cut of storefront orders and caps nothing: a $50,000 month and a $5,000 month cost you the same flat plan price.
Every customer payment settles directly to your own merchant account on your own gun-friendly gateway, at your own negotiated rates. SiteTac never touches it.
Need Authorize.Net? Merchant account + gateway ▸/Gateway only ▸(partner links, no added cost)
Every plan starts with a free 14-day trial, and there is no credit card to start. Pick your plan during setup, build your store, place a test order, and subscribe from the dashboard whenever you are ready. If the trial runs out first, your store is saved and waiting for you.
Yes. If SiteTac is not right for your shop, tell us within 30 days of your first paid charge and we refund it in full, no questions. Between the free trial and the guarantee, you can run a real store for six weeks before a dollar is at risk.
The first 25 dealers to subscribe before November 30 keep our launch rates, $99, $249, and $499 a month, locked for 12 months, then move to list. Founding dealers also get a 30-minute launch call with the founder and we load your existing inventory for you. The offer applies automatically at checkout while spots remain.
No. Your plan price is the whole price: no percentage-of-sales fees, no per-order fees, no order caps, no setup fees. Payment processing runs on your own gateway at your own negotiated rates, and SiteTac never touches the transaction.
No. You connect your own firearms-friendly gateway (Authorize.Net is first-class). Customer payments settle directly to your merchant account, so no platform policy change can ever cut off your revenue.
No setup fees, no onboarding charges, and every plan is month-to-month. Yearly billing gives you two months free but is never required. Compare that line item carefully when evaluating legacy gun-store platforms: setup fees of $500 to $2,500 are common.
Change plans any time: call or email us and we switch it for you, and the new capabilities apply right away. Your storefront, catalog, and order history carry over untouched either way.
Yes. SiteTac is built for licensed dealers (FFL types 01, 02, and 07 running retail). If you are still working on your license, the free FFL tools on this site can help you find transfer dealers in the meantime.
UPDATED SEPTEMBER 2026 · SEE HOW THIS COMPARES: WHAT GUN STORE PLATFORMS ACTUALLY COST · GEARFIRE ALTERNATIVES