SiteTac
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Pricing

Published pricing. Imagine that.

SiteTac costs $99, $249, or $499 a month. Every plan starts with a free trial, no credit card required, and runs month-to-month. No setup fees, no percentage of your sales, no per-order fees. Payments run on your own gateway. That is the entire price list; nothing is behind a sales call.

Counter

For the shop getting online

$99/MO

$948/yr (20% off) · no % fees

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  • Storefront on your own domain
  • Live catalog from 1 distributor
  • Compliance-first checkout (ship-to-FFL)
  • Order management, invoices, packing slips
  • Branded transactional email
  • 2 staff accounts

Storefront

For dealers doing real online volume

MOST POPULAR
$249/MO

$2388/yr (20% off) · no % fees

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  • Everything in Counter
  • Up to 3 distributor connections
  • Smart sourcing: best landed cost per order
  • Product descriptions & SEO written for you
  • 5 staff accounts

Outfitter

For multi-service, multi-channel operations

$499/MO

$4788/yr (20% off) · no % fees

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  • Everything in Storefront
  • Unlimited distributor connections
  • Marketplace feeds (AmmoSeek, WikiArms, gun.deals)
  • GunBroker sync
  • In-store kiosk mode
  • 15 staff accounts

RUNNING SOMETHING BIGGER? MULTI-LOCATION AND HIGH-VOLUME OPERATIONS GET NEGOTIATED TERMS — TALK TO US.

Flat monthly pricing. Nothing stacked on top.

01 // NO SETUP FEES

Legacy gun-store platforms commonly charge $750–$2,500 in setup before you sell a single round. SiteTac costs nothing to start. We only do well when your store sells.

02 // NO PERCENTAGE OF YOUR SALES

Your margin is yours. SiteTac takes no cut of storefront orders — a $50,000 month and a $5,000 month cost you the same flat plan price.

03 // YOUR GATEWAY, YOUR MONEY

Every customer payment settles directly to your own merchant account on your own gun-friendly gateway, at your own negotiated rates. SiteTac never touches it.

Need Authorize.Net? Merchant account + gateway ▸/Gateway only ▸(partner links, no added cost)

Pricing questions, answered

How does the free trial work?

Every plan starts with a free trial, and there is no credit card to start. Pick your plan during setup, build your store, and subscribe from the dashboard whenever you are ready. If the trial runs out first, your store is saved and waiting for you.

Does SiteTac take a percentage of my sales?

No. Your plan price is the whole price — no percentage-of-sales fees, no per-order fees, no setup fees. Payment processing runs on your own gateway at your own negotiated rates, and SiteTac never touches the transaction.

Does SiteTac process my gun sale payments?

No. You connect your own firearms-friendly gateway (Authorize.Net is first-class). Customer payments settle directly to your merchant account, so no platform policy change can ever cut off your revenue.

Are there setup fees or contracts?

No setup fees, no onboarding charges, and every plan is month-to-month. Yearly billing is available at a 20% discount but is never required. Compare that line item carefully when evaluating legacy gun-store platforms — setup fees of $750–$2,500 are common.

What happens if I outgrow my plan?

Upgrade any time from the dashboard; the new capabilities apply immediately. Downgrades take effect at the next billing cycle. Your storefront, catalog, and order history carry over untouched either way.

Do I need my own FFL to use SiteTac?

Yes. SiteTac is built for licensed dealers (FFL types 01, 02, and 07 running retail). If you are still working on your license, the free FFL tools on this site can help you find transfer dealers in the meantime.

UPDATED JULY 2026 · SEE HOW THIS COMPARES: WHAT GUN STORE PLATFORMS ACTUALLY COST · GEARFIRE ALTERNATIVES