STOREFRONT
Your domain. Your brand.
yourshop.com, not yourshop.someplatform.com. Server-rendered pages from a global edge network, images optimized automatically, zero plugins to babysit.
SiteTac // Gun store website builder
The gun store website builder that isn't afraid of guns.
SiteTac is a website builder made specifically for gun stores. Unlike Shopify, Wix, or Squarespace — whose payment terms prohibit firearm sales — SiteTac gives FFL dealers a modern storefront with live distributor inventory, compliance-aware checkout, and their own firearms-friendly payment gateway. Plans run $99 to $499 per month, with a $1 14-day trial.
01 // The problem
Why can't I build a gun store on Shopify or Wix?
You can build the site. You can't take the money. Shopify's payments terms prohibit firearm sales through Shopify Payments, and its acceptable-use policy restricts firearm commerce on the platform. Wix and Squarespace lean on Stripe, Square, and PayPal — processors that prohibit firearms outright and routinely close gun store accounts, sometimes with funds frozen mid-month.
WooCommerce looks like an escape hatch until you read the terms on WooPayments and most hosted extensions — the same prohibitions, now stacked on top of plugin updates, security patches, and a shared host that folds under load.
The legacy gun-industry platforms solved the payments problem years ago, then stopped. Dated templates, sluggish pages, and pricing you only learn after a sales call.
02 // The platform
What does a SiteTac store include?
CATALOG
Tens of thousands of SKUs, day one.
Live inventory, dealer cost, and MAP from RSR today, with Lipsey's, Davidson's, and Sports South next — diff-synced around the clock, priced by your markup rules.
GLASS CASE
Your used rack, online.
Consignments, trade-ins, and custom builds listed next to distributor stock. Your photos, your price, your margin. Sold over the counter? It comes down automatically.
PAYMENTS
Your gateway. Your money.
Connect a firearms-friendly gateway like Authorize.Net. SiteTac never touches the transaction, so no platform policy change can ever cut off your revenue.
03 // Comparison
How does SiteTac compare to other website builders?
| Platform | Firearms sales | The fine print | Distributor sync | Pricing |
|---|---|---|---|---|
| Shopify | Prohibited | Shopify Payments' terms prohibit firearm sales; the AUP restricts firearm commerce. | None | From $39/mo + apps |
| Wix | Blocked at payments | Relies on Stripe, Square, and PayPal — all three prohibit firearms. | None | From $29/mo |
| Squarespace | Blocked at payments | Same processor problem: Stripe/Square/PayPal drop gun stores. | None | From $27/mo |
| WooCommerce | ToS landmine | WooPayments and most hosted add-ons carry the same firearms prohibitions — plus you babysit plugins and hosting. | DIY plugins | "Free" + hosting + plugins |
| Legacy gun-site platforms | Allowed | Firearms-friendly, but dated templates, slow pages, and pricing hidden behind a sales call. | Varies | Hidden — call sales |
| SiteTac | Built for it | Firearms-first platform. You bring your own gun-friendly gateway; we never touch the transaction. | RSR, Lipsey's, Davidson's, Sports South | $99–$499/mo, public |
Competitor terms as published at time of writing — always verify current policies. This is not legal advice.
04 // Pricing
How much does a gun store website cost?
Public pricing, no sales call. Every plan is month-to-month with a $1 14-day trial and a 0.5–1% platform fee depending on plan. Payment processing goes through your own gateway at your gateway's rates.
COUNTER
$99 /MO
Get your shop online with a real storefront on your own domain.
STOREFRONT
$249 /MO
The full retail engine: distributor sync, your in-case inventory, custom pricing rules.
OUTFITTER
$499 /MO
Everything, for high-volume shops that live and die by their web presence.
05 // FAQ
Questions from the counter.
Can I sell guns online with SiteTac?
Yes. SiteTac is built specifically for licensed firearms dealers. You list serialized firearms, ammo, and accessories on your own domain; firearm orders route through a ship-to-FFL or in-store pickup workflow so every transfer ends at a licensed dealer.
Does SiteTac process gun sales payments?
No. Dealers connect their own firearms-friendly payment gateway, such as Authorize.Net. SiteTac never touches the transaction, so your ability to take payments never depends on our processor relationships.
Do I need an FFL to use SiteTac?
Yes. SiteTac is for licensed dealers only, and we verify every FFL before a store goes live.
Which distributors does SiteTac sync with?
RSR Group is live today, with Lipsey's, Davidson's, and Sports South next. Inventory, dealer cost, and MAP sync automatically, priced by your markup rules.
How long does setup take?
Days, not quarters. Connect your distributor accounts, set your pricing rules, load your in-case inventory, and point your domain. Most of the catalog builds itself from your distributor feeds.
Build the store your shop deserves.
$1 gets you 14 days. Your domain, your distributors, your gateway.
Also see: FFL website builder