POS COEXISTENCE
Keep your counter system.
SiteTac is the website platform, not a POS migration. It syncs with the system you already run, so counter sales come down off the site and online orders never double-sell your last one.
FFL website builder
A website builder built around your license.
SiteTac is an FFL website builder: e-commerce designed around how a licensed dealer actually operates. The Sports South catalog syncs automatically with more distributors on the way, firearm orders route ship-to-FFL or to in-store pickup with the 4473 at your counter, and payments run through your own firearms-friendly gateway. $99–$499 per month.
The license problem
What makes a website builder FFL-friendly?
Three things have to hold at once: the platform's terms must permit firearm sales, the payment path must survive a processor's underwriting review, and the checkout must understand that a serialized firearm doesn't ship to a doorstep. Mainstream builders break on all three — Shopify's payments terms prohibit firearms, and Wix and Squarespace depend on Stripe, Square, and PayPal, which prohibit them too.
An FFL doesn't just need a platform that tolerates guns. It needs one that models the transfer: the receiving dealer, the pickup appointment, the paperwork at the counter. That's the part generic e-commerce was never built to represent.
Compliance workflow
How does the compliance workflow actually run?
01
ORDER
A firearm order comes in online. Checkout already knows it's serialized: the buyer picks in-store pickup at your shop or a receiving FFL for transfer.
02
ROUTE
Ship-to-FFL orders route to the receiving dealer. Pickup orders queue for your counter. Attribute-level state rules — mag limits, roster checks, ammo routing — enforce at checkout instead of surfacing in your inbox.
03
TRANSFER
The buyer shows up, the 4473 happens at your counter like any walk-in sale, and your logbook process runs unchanged. The website adapts to your compliance routine — never the other way around.
SiteTac structures order flow; it does not provide legal or regulatory advice. Your ATF compliance remains your own.
Requirements
What does an FFL need that generic builders don't have?
| What an FFL needs | Generic builders | SiteTac |
|---|---|---|
| Firearms allowed in the terms of service | No — Shopify Payments, Stripe, Square, and PayPal all prohibit firearm sales | Yes — the platform exists for FFLs |
| Payment gateway that will keep you | Processor account closures, sometimes with funds held | You connect your own firearms-friendly gateway; SiteTac never touches the transaction |
| Ship-to-FFL routing on firearm orders | Build it yourself with custom checkout code | Built into checkout — transfers end at a licensed dealer |
| Distributor catalog feeds | CSV uploads and third-party plugins | Sports South live today with a 68,000 product catalog, diff-synced automatically; more distributors on the way |
| 4473 and pickup workflow | Not modeled — online order and counter process never meet | Orders route to in-store pickup; the 4473 happens at your counter as always |
| Coexists with your counter POS | Second inventory silo to reconcile by hand | Syncs with the POS you already run — counter sales come down off the site automatically |
Shop operations
Does it fit the way my shop already runs?
KIOSK MODE
The endless aisle, in-store.
Put your full distributor catalog on a screen at the counter. A customer who can't find it in the case orders it through you — not from whoever ranks first on their phone.
CATALOG SYNC
Distributor uplink.
Sports South live today, with more distributors on the way. Quantities, dealer cost, and MAP diff-synced around the clock, with your markup rules and MAP floors applied automatically.
PRICING
Public numbers.
Counter $99/mo, Storefront $249/mo, Outfitter $499/mo — flat, with no percentage of your sales. Free trial. No demo call required to learn the price.
FAQ
Asked by license holders.
What is an FFL-friendly website builder?
A website platform whose terms of service, payment path, and checkout workflow all permit firearm sales. Most mainstream builders fail on at least one: even where the site terms allow listings, the bundled processors (Shopify Payments, Stripe, Square, PayPal) prohibit firearms. SiteTac is FFL-friendly end to end because dealers use their own firearms-friendly gateway.
Does SiteTac handle ship-to-FFL transfers?
Yes. Firearm orders route through a ship-to-FFL or in-store pickup flow so every serialized transfer ends at a licensed dealer. Your existing transfer and logbook process stays exactly as it is.
Who runs the Form 4473?
You do, at the counter, exactly like a walk-in sale. SiteTac structures the order flow so the buyer completes pickup in person; the platform does not file ATF paperwork for you. Not legal advice — your compliance process remains your own.
Can I keep my current POS?
Yes. SiteTac is the website platform, not another POS to migrate to. It syncs with your counter system so an in-store sale comes off the website before the customer reaches the door, and online orders never double-sell your last unit.
How do payments work for FFLs on SiteTac?
You connect your own firearms-friendly gateway, such as Authorize.Net, under your own merchant account. SiteTac charges a flat $99–$499/month — no percentage of your sales, no per-order fees — and never processes or holds your sales revenue.
Your license earned more than a template.
Start free. Distributor sync, compliance rails, your own gateway.
Also see: Gun store website builder