POS COEXISTENCE
Keep your counter system.
SiteTac is the website platform, not a POS migration. It syncs with the system you already run, so counter sales come down off the site and online orders never double-sell your last one.
FFL website builder
A website builder built around your license.
SiteTac is an FFL website builder: e-commerce designed around how a licensed dealer actually operates. The Sports South catalog syncs automatically with more distributors on the way, firearm orders route ship-to-FFL or to in-store pickup with the 4473 at your counter, and payments run through your own firearms-friendly gateway. $149 to $599 per month, free for 14 days.
The license problem
What makes a website builder FFL-friendly?
Three things have to hold at once: the platform's terms must permit firearm sales, the payment path must survive a processor's underwriting review, and the checkout must understand that a serialized firearm doesn't ship to a doorstep. Mainstream builders break on all three: Shopify's payments terms prohibit firearms, and Wix and Squarespace depend on Stripe, Square, and PayPal, which prohibit them too.
An FFL doesn't just need a platform that tolerates guns. It needs one that models the transfer: the receiving dealer, the pickup appointment, the paperwork at the counter. That's the part generic e-commerce was never built to represent.
Compliance workflow
How does the compliance workflow actually run?
01
ORDER
A firearm order comes in online. Checkout already knows it's serialized: the buyer picks in-store pickup at your shop or a receiving FFL for transfer.
02
ROUTE
Ship-to-FFL orders route to the receiving dealer. Pickup orders queue for your counter. Attribute-level state rules (mag limits, roster checks, ammo routing) enforce at checkout instead of surfacing in your inbox.
03
TRANSFER
The buyer shows up, the 4473 happens at your counter like any walk-in sale, and your logbook process runs unchanged. The website adapts to your compliance routine, never the other way around.
SiteTac structures order flow; it does not provide legal or regulatory advice. Your ATF compliance remains your own.
Requirements
What does an FFL need that generic builders don't have?
| What an FFL needs | Generic builders | SiteTac |
|---|---|---|
| Firearms allowed in the terms of service | No: Shopify Payments, Stripe, Square, and PayPal all prohibit firearm sales | Yes: the platform exists for FFLs |
| Payment gateway that will keep you | Processor account closures, sometimes with funds held | You connect your own firearms-friendly gateway; SiteTac never touches the transaction |
| Ship-to-FFL routing on firearm orders | Build it yourself with custom checkout code | Built into checkout: transfers end at a licensed dealer |
| Distributor catalog feeds | CSV uploads and third-party plugins | Sports South live today with a 68,000 product catalog, diff-synced automatically; more distributors on the way |
| 4473 and pickup workflow | Not modeled: online order and counter process never meet | Orders route to in-store pickup; the 4473 happens at your counter as always |
| Coexists with your counter POS | Second inventory silo to reconcile by hand | Syncs with the POS you already run: counter sales come down off the site automatically |
Shop operations
Does it fit the way my shop already runs?
KIOSK MODE
The endless aisle, in-store.
Put your full distributor catalog on a screen at the counter. A customer who can't find it in the case orders it through you, not from whoever ranks first on their phone.
CATALOG SYNC
Distributor uplink.
Sports South live today, with more distributors on the way. Quantities, dealer cost, and MAP diff-synced around the clock, with your markup rules and MAP floors applied automatically.
PRICING
Public numbers.
Counter $149/mo, Storefront $299/mo, Outfitter $599/mo, flat, with no percentage of your sales. Free 14-day trial. No demo call required to learn the price.
FAQ
Asked by license holders.
What is an FFL-friendly website builder?
A website platform whose terms of service, payment path, and checkout workflow all permit firearm sales. Most mainstream builders fail on at least one: even where the site terms allow listings, the bundled processors (Shopify Payments, Stripe, Square, PayPal) prohibit firearms. SiteTac is FFL-friendly end to end because dealers use their own firearms-friendly gateway.
Does SiteTac handle ship-to-FFL transfers?
Yes. Firearm orders route through a ship-to-FFL or in-store pickup flow so every serialized transfer ends at a licensed dealer. Your existing transfer and logbook process stays exactly as it is.
Who runs the Form 4473?
You do, at the counter, exactly like a walk-in sale. SiteTac structures the order flow so the buyer completes pickup in person; the platform does not file ATF paperwork for you. Not legal advice. Your compliance process remains your own.
Can I keep my current POS?
Yes. SiteTac is the website platform, not another POS to migrate to. It syncs with your counter system so an in-store sale comes off the website before the customer reaches the door, and online orders never double-sell your last unit.
How do payments work for FFLs on SiteTac?
You connect your own firearms-friendly gateway, such as Authorize.Net, under your own merchant account. SiteTac charges a flat $149 to $599 a month, no percentage of your sales, no per-order fees, and never processes or holds your sales revenue.
Your license earned more than a template.
Start free. Distributor sync, compliance rails, your own gateway.
Also see: Gun store website builder