Q01
What is the all-in monthly number at my sales volume?
Ask for base plan + every percentage fee + per-order fees at your actual monthly gross. A 1% fee on $50k/mo is $500, more than most base plans.
Comparison, updated September 2026
What gun store website platforms actually cost.
Published gun store platform pricing in 2026 runs from $99 to $999 per month, but the base plan is rarely the real number: setup fees reach $2,500, per-order fees, order caps, and percentage-of-sales fees stack on top, and the biggest legacy player, Gearfire, publishes its base plans but not its processing rates. Here is everything that is public.
01: The numbers
What does each platform publish?
| Platform | Monthly plans | Setup / trial | Fees on top | Pricing public? |
|---|---|---|---|---|
| SiteTac | $149 / $299 / $599; Custom Shop from $999 | None: free 14-day trial, 30-day money-back | No percentage, per-order, or order-cap fees; payments at your own gateway’s rates | Yes: full pricing public |
| AmmoReady | $179 / $299 / $599 / $999 | $500 / $1,500 / $2,500 one-time | $0.79 per order off its Fortis processing; order caps of 75 / 150 / 250 a month; $29/mo per add-on beyond the tier’s allowance | Yes: tiers public |
| Gearfire eCommerce | $149 Essentials / $249 Pro | $500, waived in a first-year promo | Fraud add-on at 1% of sales or $25/mo; $30/mo per marketplace feed; $50/mo per extra department; integration fees reported at $100 to $200/mo each; processing rates not published | Partially: base plans public, processing on a call |
| FirearmCart | $99 / $199 / $349 | None | $0.49 / $0.29 / $0.15 per sale; product caps of 1,000 / 5,000 on the lower tiers | Yes: plans on site |
| Orchid | $99 Spark (POS + ecommerce + bound book) / $200 to $400 POS + ecommerce | Implementation fee, amount not published | POS-first; ecommerce is an extension of the register | Partially: plans public, implementation fee on a call |
| Celerant (Cumulus) | $125 POS / $199 bundle / $350 POS + ecommerce / $499 with range | Training and hardware priced separately | Multi-year contracts reported by reviewers; Stratus Enterprise is quote-based | Partially: starting prices public |
| 2A Commerce | $199 | 7-day free trial | WooCommerce base; a $500/mo support plan and a $1,000 migration are sold separately | Yes: package price public |
| Shopify or BigCommerce + FFL apps | $39 / $105 / $399 | Short trials | Plus 2% / 1% / 0.6% of every sale for firearms merchants (no in-house payments), plus an FFL app at $29 to $99/mo, plus a high-risk processor | Yes, but the percentage is easy to miss |
Sources: vendor pricing pages as of September 22, 2026: ammoready.com/pricing, gogearfire.com, firearmcart.com/pricing, orchidadvisors.com, celerant.com/pricing, 2acommerce.com/pricing, shopify.com/pricing; Gearfire integration fees as reported by OtterSign. Verify current numbers with each vendor. Not financial advice.
02: The fine print
Where does the real cost hide?
Four places. Percentage fees: a 1% fee sounds small until you gross $50,000 a month and it becomes $500, every month, forever. Per-order fees: $0.79 per order is $158/mo at 200 orders, quietly doubling a mid-tier plan. Order caps: a busy November pushes you into the next tier whether you wanted it or not. Setup fees: $500 to $2,500 up front changes the first-year math completely, especially against platforms with no setup fee at all.
SiteTac's bias, stated plainly: we publish every number, $149 to $599 per month flat, no percentage or per-order fees, with a free 14-day trial and a 30-day money-back guarantee, because we think dealers comparison-shop better than sales calls do. Full detail on the gun store website builder page.
03: The checklist
What should I ask any platform before signing?
Print this. Seven questions, and every honest platform can answer all seven in writing before a demo.
Q02
Is there a setup or onboarding fee, and what does it buy?
Setup fees in this market run $0 to $2,500. Ask what is included (data migration, theme work, distributor hookup) and what costs extra later.
Q03
Am I required to use your payment processing?
Some platforms are cheaper only if you adopt their processor. Ask what it costs to bring your own gateway, and whether that carries a per-order surcharge.
Q04
What is the contract term, and what does it cost to leave?
Month-to-month means the platform earns your business every month. If there is a term, ask for the early-termination number in writing.
Q05
Do distributor integrations cost extra?
Live feeds from RSR, Lipsey’s, Davidson’s, or Sports South are the product for most gun stores. Ask which are included, which are add-ons, and how often they sync.
Q06
What happens to my catalog and SEO if I leave?
Ask whether you can export products, customers, and orders, and whether your domain and URLs stay yours. If the answer is vague, so is your exit.
Q07
Will you show me the fee schedule before the demo?
A platform confident in its pricing publishes it. If you cannot get a number without a sales call, budget for the number being negotiable, in both directions.
04: FAQ
Cost questions, answered straight.
How much does a gun store website cost per month in 2026?
Published entry prices run from $99/mo (FirearmCart, plus per-sale fees, and Orchid Spark) through $149/mo (SiteTac, Gearfire Essentials) and $179/mo (AmmoReady) to $350/mo for Celerant’s POS-plus-ecommerce bundle. All-in cost depends heavily on setup fees, per-order fees, order caps, and percentage fees, which can exceed the base plan at higher sales volumes.
Why do so many firearms website platforms hide their pricing?
Quote-only pricing lets a vendor size the number to the buyer and bundle it with POS, payments, and services. It is common in POS-adjacent industries. It also makes comparison shopping hard, which is the point. Treat unpublished pricing as a signal to negotiate and to get every fee in writing.
What does SiteTac cost, all-in?
SiteTac publishes everything: $149, $299, or $599 per month flat (Custom Shop from $999), with no percentage-of-sales, per-order, or order-cap fees, a free 14-day trial, and a 30-day money-back guarantee. Payment processing runs through your own gateway at your gateway’s rates; SiteTac never takes a cut of the transaction.
Are percentage-of-sales fees normal for gun store platforms?
They exist across much of the market: Gearfire’s fraud add-on is 1% of sales (or $25 a month, whichever is more), AmmoReady charges $0.79 per order on third-party gateways, FirearmCart charges 15 to 49 cents per sale, and Shopify or BigCommerce take 0.6% to 2% of every sale from firearms merchants who cannot use their in-house payments. SiteTac charges none of these: the flat monthly plan is the whole price, so nothing scales against your gross.
Is the cheapest platform the best deal?
Not automatically. Model your real month: base plan, percentage fees at your gross, per-order fees at your order count, setup amortized over a year, and the cost of your time if the platform is DIY. A $199/mo WooCommerce build can cost more than a $299/mo managed platform once maintenance hours count.
Our pricing is already public.
$99, $249, or $499 a month. No percentage of your sales. Free trial to start. No setup fee, no sales call, no term contract.
Keep reading: Best Gearfire alternatives/Gun store website builder/FFL website builder