Q01
What is the all-in monthly number at my sales volume?
Ask for base plan + every percentage fee + per-order fees at your actual monthly gross. A 1% fee on $50k/mo is $500 — more than most base plans.
Comparison // Updated July 2026
What gun store website platforms actually cost.
Published gun store platform pricing in 2026 runs from $99 to $999 per month, but the base plan is rarely the real number: setup fees reach $2,500, per-order fees and percentage-of-sales fees stack on top, and the biggest legacy player, Gearfire, does not publish pricing at all. Here is everything that is public.
01 // The numbers
What does each platform publish?
| Platform | Monthly plans | Setup / trial | Fees on top | Pricing public? |
|---|---|---|---|---|
| SiteTac | $99 / $249 / $499 | None — $1 14-day trial | 0.5–1% platform fee by plan; payments at your own gateway’s rates | Yes — full pricing public |
| AmmoReady | $179 / $299 / $599 / $999 | $750–$2,500 one-time | $0.79/order if not using Fortis processing; plans capped by order volume | Yes — tiers public |
| Gearfire | Not published | Not published | 1% fraud-protection fee on Gearfire Payments per FirearmCart’s public comparison | No — quote-only |
| Celerant (Cumulus) | ~$199 POS / ~$399 POS + ecommerce | Varies by package | Stratus Enterprise (larger shops) is quote-based | Partially — starting prices public |
| 2A Commerce | $129 | First 30 days free | WooCommerce base; add-on services priced separately | Yes — package price public |
| FirearmCart | Flat plans on their site | See vendor | Positions itself as no percentage-of-sales fees; supports Fortis, Authorize.Net, NMI | Yes — plans on site |
Sources: vendor pricing pages and public comparisons as of July 2026 — AmmoReady tiers from ammoready.com/pricing; Gearfire fee reporting from FirearmCart's comparison. Verify current numbers with each vendor. Not financial advice.
02 // The fine print
Where does the real cost hide?
Three places. Percentage fees — a 1% fee sounds small until you gross $50,000 a month and it becomes $500, every month, forever. Per-order fees — $0.79 per order is $158/mo at 200 orders, quietly doubling a mid-tier plan. Setup fees — $750 to $2,500 up front changes the first-year math completely, especially against platforms with no setup fee at all.
SiteTac's bias, stated plainly: we publish every number — $99 to $499 per month, a 0.5–1% platform fee, $1 for 14 days — because we think dealers comparison-shop better than sales calls do. Full detail on the gun store website builder page.
03 // The checklist
What should I ask any platform before signing?
Print this. Seven questions, and every honest platform can answer all seven in writing before a demo.
Q02
Is there a setup or onboarding fee, and what does it buy?
Setup fees in this market run $0 to $2,500. Ask what is included — data migration, theme work, distributor hookup — and what costs extra later.
Q03
Am I required to use your payment processing?
Some platforms are cheaper only if you adopt their processor. Ask what it costs to bring your own gateway, and whether that carries a per-order surcharge.
Q04
What is the contract term, and what does it cost to leave?
Month-to-month means the platform earns your business every month. If there is a term, ask for the early-termination number in writing.
Q05
Do distributor integrations cost extra?
Live feeds from RSR, Lipsey’s, Davidson’s, or Sports South are the product for most gun stores. Ask which are included, which are add-ons, and how often they sync.
Q06
What happens to my catalog and SEO if I leave?
Ask whether you can export products, customers, and orders — and whether your domain and URLs stay yours. If the answer is vague, so is your exit.
Q07
Will you show me the fee schedule before the demo?
A platform confident in its pricing publishes it. If you cannot get a number without a sales call, budget for the number being negotiable — in both directions.
04 // FAQ
Cost questions, answered straight.
How much does a gun store website cost per month in 2026?
Published entry prices run from $99/mo (SiteTac) and $129/mo (2A Commerce) to $179/mo (AmmoReady) and roughly $399/mo for Celerant’s POS-plus-ecommerce bundle. All-in cost depends heavily on setup fees, per-order fees, and percentage fees, which can exceed the base plan at higher sales volumes.
Why do so many firearms website platforms hide their pricing?
Quote-only pricing lets a vendor size the number to the buyer and bundle it with POS, payments, and services. It is common in POS-adjacent industries. It also makes comparison shopping hard — which is the point. Treat unpublished pricing as a signal to negotiate and to get every fee in writing.
What does SiteTac cost, all-in?
SiteTac publishes everything: $99, $249, or $499 per month, a 0.5–1% platform fee depending on plan, and a $1 14-day trial. Payment processing runs through your own gateway at your gateway’s rates — SiteTac never takes a cut of the transaction.
Are percentage-of-sales fees normal for gun store platforms?
They exist across the market in different forms: SiteTac charges a transparent 0.5–1% platform fee, Gearfire Payments carries a reported 1% fraud-protection fee, and AmmoReady charges $0.79 per order on third-party gateways. The difference is whether the fee is published up front or discovered on your statement.
Is the cheapest platform the best deal?
Not automatically. Model your real month: base plan, percentage fees at your gross, per-order fees at your order count, setup amortized over a year, and the cost of your time if the platform is DIY. A $129/mo WooCommerce build can cost more than a $249/mo managed platform once maintenance hours count.
Our pricing is already public.
$99, $249, or $499 a month. 0.5–1% platform fee. $1 for 14 days. No setup fee, no sales call, no term contract.
Keep reading: Best Gearfire alternatives/Gun store website builder/FFL website builder